presents
Picture This: Photographing People Photographing
Bryant Park in Midtown Manhattan has offered Gregg LeFevre, the installation artist and photographer, their first ever large scale fine art photography exhibition. Showcasing his photographic series of people taking pictures, these photos will bring people together by highlighting the common interests and joys that all people find in capturing images of themselves, their families, friends and the world around them.
We invite Instagram to partner with the Bryant Park Corporation and Gregg LeFevre to sponsor Picture This in Bryant Park, as well as be a part of a traveling exhibition bringing multiple editions of the show to public spaces all over the world, along with co-producing a book if images from the show and related merchandise.
Why instagram?
The Picture This campaign would be perfect for Instagram. As the premier app for taking and sharing pictures with the mission to “strengthen relationship through shared experiences” Instagram is partly responsible for the explosion in popularity of photography today. Picture This is a fine art exhibition celebrating these photographers, and the people they photograph. Set to take place during New York City’s vibrant art fair season, which brings in influential people from all over the globe, the exhibition will create many leverage opportunities to connect with the fine art world. Through artist talks and special tours, Instagram can engage visitors and further represent itself as a platform for serious art and artists.
Traveling
There are also plans for multiple editions of the exhibition to travel to public spaces around the world, and in each local market, become the focal point of a number of interrelated marketing outreach programs. This affords Instagram many more arenas to interact with users and connect their online presence with an in-person event. Reaching a wide international audience, the traveling show is adaptable and will create an exciting, informative, and entertaining cultural event and exchange for visitors and locals alike.
Picture this
Picture This features a wide assortment of photographs taken around the world of all types of photographers in action: from smartphone amateurs to professional fashion and documentary photographers, in every age group, from many different walks of life and subcultures. Along side many of the photographs are quotations about photography and contemporary culture from well-known writers, thinkers and photographers.
Please view the book to see the photographs for the exhibition and explore the site for more information about the artist Gregg LeFevre and the Picture This in Bryant Park exhibition.